our forte
Our years in rapid-growth scaleups add up to decades of experience in companies like YOLO, Swappie, and Katana. We’ve built, rebuilt, and pressure-tested people, culture, and performance systems through hypergrowth, scaling, and descaling. We know what it takes to keep pace — and what breaks when you don’t.
We’ve scaled high-performing People & Culture functions, partnered with C-suite leaders, and designed peak performance systems across the entire people lifecycle — from attracting the right talent to leading change in growth or downturn. We’ve done it with ambitious global teams across multiple locations, cultures, and remote-first environments.
Above all, we’re passionate about building sustainable peak performance systems — systems that stand the pressure test of growth. We’re builders at heart: not afraid to roll up our sleeves, start from scratch, or break things to rebuild.
We work best with ambitious businesses who put people first — because getting to the moon takes more than vision. It takes every hand on deck.
Kristi alumets
People & Culture Expert | Peak Performance & Mental Fitness Coach
I know what it takes to perform at your peak — and what it costs when you push too far.
With 15+ years in People & Culture — including 7+ years inside high-growth, high-pressure tech scaleups — I’ve led global teams through hypergrowth, built people-first cultures from scratch, and developed leaders capable of driving impact at scale. I’ve coached executives, mentored people managers, and rolled out learning programs for companies doubling in size (or stress) overnight.
I’ve been the one holding it together — and I’ve also been the one running on empty.
That lived experience drove me to explore a better way. I went deep into the science of human performance: mental fitness, brain science, and performance psychology. I wanted to understand what separates the teams that burn out from the ones that rise — and stay sharp.
Today, I work with forerunning companies who know their people are their competitive edge. I coach high performers and leaders to build unshakable clarity, energy, and resilience. And I consult with companies to build the systems, culture, and habits that unlock sustainable, scalable peak performance.
I don’t believe in fluff. Everything I do is evidence-based, deeply human, and designed to make growth sustainable — for your people and your business.
Because the toughest battles aren’t won in boardrooms — they’re won in the mind.
Please find my full bio on LinkedIn and community spaces on Instagram and Threads.
marleen reemann
People & Culture Expert| Humanising Work for Impact
Since my childhood, I've been the one asking why? — even in the rooms where everyone else just seemed to follow the served structure. I have been passionate in breaking things down, rebuilding them to make more sense, and pushing for systems that actually work for humans.
That curiosity took me from challenging parents and teachers to questioning coaches, teammates, and later leaders at work — and eventually led me into People & Culture, where I’ve spent the last decade building functions from scratch, scaling cultures in high-growth tech, and partnering with leaders to turn chaos into clarity.
But here’s the real story: while I was scaling companies, I had to start scaling myself, too. Living (read: trying to excel in all roles of life) with undiagnosed ADHD pushed me to the edge — showing up as anxiety, exhaustion, and “just push harder” until that stopped working. Learning how my brain actually works reframed everything: it forced me to figure out resilience and focus on an individual level, and it made me obsessed with helping others and pushing organisations to create environments where people can actually thrive.
That’s why I co-founded Mind Over Matter: to humanise work for real business impact. To build the systems, cultures, and habits that help people — and companies — grow without losing their spark. I don’t do buzzwords. I build what’s practical, human, and scalable.
Because growth isn’t just a strategy — it’s human.
Please find my full bio on LinkedIn and community spaces on Instagram and Threads.